Running a small business is about more than just your products or services; it’s about connecting with your customers and standing out in a crowded market. I help small businesses build their brand, grow their online presence, and engage their audience through strategic content planning and high-quality, shareable content. From blog posts and social media campaigns to storytelling and promotional content, I create materials that showcase your business’s personality, highlight what makes you unique, and drive real results.
Content Strategy & Planning
Purpose: Ensure every piece of content aligns with your business goals and audience.
- Content Pillars: I help clients define 3–5 main focus areas for their brand.
- Examples:
- Social media growth & engagement
- Copywriting for blogs, newsletters & captions
- Branding & personal identity
- Case studies/success stories
- Tools & resources for efficiency
- Examples:
- Audience Persona Development: Understanding your ideal customers so that content speaks directly to them.
- Example Persona: Boutique café owner, wants more social engagement, limited time.
- Content Calendar Creation: Scheduling posts, blogs, and campaigns strategically to ensure consistency without overwhelm.
Content Creation Services
Purpose: Deliver high-quality, engaging, and results-driven content.
- Blog Posts & Articles: SEO-optimised, structured, and written to engage your target audience.
- Social Media Content: Captions, posts, carousels, and short-form content for Instagram, TikTok, LinkedIn, and more.
- Case Studies & Success Stories: Showcase results in a narrative format that builds credibility.
- Email & Newsletter Copywriting: Drive engagement, leads, and conversions.
- Visual Content Guidance: I advise on branded imagery, graphics, and templates for a cohesive look.
Content Creation Guidelines I Use:
- Friendly, professional, approachable voice
- Clear structure with headings, lists, and actionable tips
- SEO-optimised for reach and discovery
- CTAs to encourage audience engagement and lead generation
Example Content I Can Create for Your Café
| Content Type | Example Topic | Key Features |
|---|---|---|
| How-To Post | “5 Ways to Make Your Morning Coffee Ritual Special” | Engaging descriptions and mouth-watering images encourage social sharing and visits. |
| List Post | “7 Seasonal Treats You Can’t Miss This Month” | Engaging descriptions and mouth-watering images encourage social sharing and visits. |
| Case Study / Story | “How Our Latte Art Workshop Boosted Weekend Footfall” | Problem → Action → Result → Takeaways, includes photos or customer testimonials |
| Personal / Brand Story | “The Story Behind Our Signature Cinnamon Roll” | Engaging descriptions and mouth-watering images, encourage social sharing and visits. |
| Social Media Carousel | “Top 5 Drinks to Try This Summer” | Visual tips, branded graphics, encourages in-store visits and Instagram shares |
| Event Promotion | “Join Us for Live Acoustic Evenings Every Friday” | Highlights event details, builds excitement, includes CTA to RSVP or book a table |
| Community Feature | “Local Supplier Spotlight: Fresh Berries from Smith Farm” | Showcases local partnerships, supports community, builds café credibility |
How I Work With Clients
- Discovery Session: Understand your brand, goals, and audience
- Strategy & Planning: Define pillars, topics, and content schedule
- Content Production: Research, writing, editing, and visual guidance
- Review & Feedback: Collaborative refinement to ensure brand alignment
- Ongoing Support: Optional monthly content planning, scheduling, and performance tracking
Why Work With Me
- Proven ability to grow engagement and brand presence online
- Expertise in writing, copywriting, and content strategy
- Personalised approach tailored to each business
- Focus on actionable, results-driven content
Want to make your business shine online? Let’s work together to create content that connects with your customers and tells your story. Reach out via email, and let’s start creating content that connects with your customers.